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Geneva (September 30, 2021) -- The Academy Museum of Motion Pictures will mark another milestone in the history of cinema with its grand opening today in Los Angeles. As Oscar movie museum's founding backing,Rolex is committed to enhance brand in close contact with the film industry, the hand in hand to the industry pioneer, further reveals the value of the brand long-term adhering to the idea: permanent excellence, concentrating support the development of film art, protect film industry history, passing on valuable knowledge and skills.
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The Deep Roots of Film Art For nearly a century, Rolex and the art of cinema have walked hand in hand together. As a symbol of tenacity and strong character, The Rolex watch has appeared with actors in many classic films. While performing the elegant demeanor of the wrist, it also inadvertently links Rolex with the film industry. Today, Rolex continues to support well-known directors and actively foster new stars in the film industry, making this connection even stronger and deeper. |
Rolex Has A Worldwide Reputation for Excellent Quality and Craftsmanship
Rolex is a Swiss integrated independent watchmaker, headquartered in Geneva. The brand enjoys a worldwide reputation for excellent quality and exquisite craftsmanship, and has become a symbol of excellence, elegance and dignity. The Oyster Perpetual watch and Cellini watch movements are certified by the Swiss Observatory (COSC) and have undergone a series of internal tests for accuracy, power reserve and reliability. The green seal is a symbol of the observatory's precision chronometer, proving that each rolex has successfully passed the self-calibration tests conducted by the Rolex Laboratory. Independent external agencies also periodically verify this.
Each Rolex Oyster has the word Perpetual on it. This is not only an inscription on the dial, but also a philosophy, which symbolizes the vision and values of the company. Hans Wilsdorf, the founder of the company, insists on the unremitting pursuit of perfection, which is the motivation and purpose of promoting the development of the company. Rolex went on to create a number of innovative watches, such as the oyster watch in 1926, which was the first waterproof watch in history, and the automatic chain constant motion pendulum invented in 1931. So far, Rolex has registered more than 500 patents. The brand has four factories in Switzerland, design, research and development and production of most parts of the Rolex watch from gold alloy casting, to the movement, case, dial and strap processing, grinding, assembly and modification, are independently completed by the brand. The brand also actively supports the development of arts and culture, encourages sports and adventure activities, and is committed to environmental protection and caring for the earth.
Each Rolex Oyster has the word Perpetual on it. This is not only an inscription on the dial, but also a philosophy, which symbolizes the vision and values of the company. Hans Wilsdorf, the founder of the company, insists on the unremitting pursuit of perfection, which is the motivation and purpose of promoting the development of the company. Rolex went on to create a number of innovative watches, such as the oyster watch in 1926, which was the first waterproof watch in history, and the automatic chain constant motion pendulum invented in 1931. So far, Rolex has registered more than 500 patents. The brand has four factories in Switzerland, design, research and development and production of most parts of the Rolex watch from gold alloy casting, to the movement, case, dial and strap processing, grinding, assembly and modification, are independently completed by the brand. The brand also actively supports the development of arts and culture, encourages sports and adventure activities, and is committed to environmental protection and caring for the earth.
